How it works
From brief to proof, every event, every time.
Every event your team creates follows the same operating rhythm: four steps, from the first brief to the final scorecard. Follow one event, the Twin Cities Client Summit, through all four.
Before go-live
Set up for you
We set up your dedicated instance and build your upcoming events, with your team, vendors and past events loaded before the first login.
See Getting startedFrom go-live
Run by your team
Your team creates, edits and manages every new event on its own. Each one follows the four steps below.
01
The Brief
Day one
Answer a few focused questions about the event, or pick a template. CrownEvents.OS drafts the budget, the task list and the timeline for you.
The intake wizard fills in an event's name, type, city, guest count, services and what success looks like, then drafts a budget, task list, timeline and measurement plan.
02
The Budget
Before you book
Know what the event should cost before you book anything, and keep the budget current as quotes come in.
See FinancialsBudget lines appear one by one, each against the typical all-in cost for the city, with the forecast settling under the spendable budget.
03
The Plan
Every week
Work the plan week by week. Everyone on the team sees what is done, what is due and what comes next, through event day.
See Day-to-day operationsTasks drop into Define, Plan and Execute phases along a timeline running to event day.
04
The Proof
After the event
Measure the results against the goals you set at the start. Each event closes with a one-page scorecard of what it cost and what it returned.
See ROIFinal tasks are completed, hours are tallied, and a one-page scorecard is ready to share with Finance, HR and leadership.
Illustrative data.
Take off all the hats. Wear the Crown.
Tell us about the events on your calendar. We'll set up CrownEvents.OS for your organization, load it with your work and train your team to run it.
Get the Crown